The Ancient Practice of Dhouti Kriya
In ancient times, Dhouti Kriya was practiced by sages and gurus, as described in the Gheranda Samhita a revered yogic text dating back over 1,000 years. As a preparatory ritual for deep meditation, they would cleanse the body from within through an intense process involving the swallowing of a soft cloth, believed to purify the system at its deepest level.
As lifestyles evolved, our forefathers reimagined this powerful practice into a safer and more accessible form Dhouti-Yog Churna. This carefully crafted Ayurvedic blend delivers similar cleansing and rejuvenating benefits for the digestive system, making it practical for everyday use.
Since 1975, Dhouti-Yog has been manufactured by Siddha Pharmaceuticals in Pune, reaching millions of households across Maharashtra through trusted Ayurvedic formulations and generations of belief.
Five Decades of Healing
The Founding Formula
Dr Abhijit Phutaneโs father developed the original Dhouti-Yog Churna, inspired by the ancient practice of Dhouti Kriya described in the Gheranda Samhita. The journey begins with local distribution in Pune.
Expansion Across Maharashtra
Growing word-of-mouth drives demand across Pune, Nashik, and Aurangabad. Dhouti-Yog enters retail pharmacy networks across the state. Dhouti Yog Churna and tablets became available at 50,000 medical stores across Maharashtra and other states.
Strengthening Quality Standards
Siddha Pharmaceuticals achieves GMP certification and ISO 9001 quality accreditation, reinforcing its commitment to safety, consistency, and trust.
Product Line Expansion
Introduction of Dhouti-Yog Tablets, Piles Cream, and Granules. The brand expands beyond Maharashtra with availability across India.
Digital & Wellness Expansion
Launch of dhoutiyog.com and the Wellness Clinic, offering expert consultations to help customers find the right solution for their health needs via digital mode.
A Mission to Bring Ancient Healing to Every Home
Dr Abhijit Phutane has extensive experience in daily clinical practice, combined with in-depth marketing expertise in building and growing the Dhouti-Yog brand since 1995. Oversees all sales and promotional activities. Growing up in Pune, he witnessed his father carefully formulate Dhouti-Yog Churna at home, inspired by the ancient practice of Dhouti Kriya from the Gheranda Samhita. Early on, he realised that Ayurvedaโs true strength lies in making powerful healing accessible to everyone.
Since taking leadership in 1995, Dr Abhijit has transformed a single-product local remedy into a trusted wellness brand serving over ten lakh customers across India. At Siddha Pharmaceuticals, he upholds the highest manufacturing standards, ensuring every batch meets GMP and ISO certifications before it reaches you.
A firm believer in continuous learning and innovation, Dr Abhijit has led the brandโs evolution into digital wellness, launching the Wellness Clinic to offer free doctor consultations and make expert Ayurvedic guidance as accessible as the remedies themselves.
The Leadership Team
Dr. Poonam Phutane
B.A.M.S., Ayurvedacharya (Pune) - Lead Physician
Practising as an Ayurvedic Patanjali Consultant for over 18 years and looks after production and quality control, she runs her own Patanjali Chikitsa Kendra alongside her independent clinical practice. She manages the Dhouti-Yog Kondhwa unit of Siddha Pharmaceuticals and oversees the quality manufacturing processes.
Kedar Phutane
B.Tech and MBA (Information Management)
The next-generation leader of Dhouti-Yog brings a strong academic foundation with a B.Tech from BITS Pilani and a Masterโs in Information Management from S.P. Jain Institute, Mumbai. He looks after marketing part of Dhouti Yog.
Why Ayurveda Works and Why Itโs Trusted
New to Ayurveda? Hereโs why doctors and patients across India rely on it, especially for digestive health.
100% Herbal Ingredients
Dhouti-Yog formulations are made using natural botanical ingredients, free from synthetic chemicals, steroids, or artificial additives making them gentle, safe, and suitable for long-term use.
Treats the Root Cause. Not Just Symptoms
Unlike temporary relief solutions, Ayurvedic formulations focus on improving digestive strength (Agni) and gut balance over time supporting lasting wellness without dependency.
1000+ Years of Proven Wisdom
Rooted in ancient Ayurvedic texts and refined through generations, these formulations are supported by long-standing traditional knowledge and widespread real-world use.